An exclusive interview:Countdown to JustBuyIt launch

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Maybe you have noticed the special interview we are doing with graduates. Yeah, that’s right. Maybe they are not entrepreneurs in a real sense, but they have built up their own teams and come up with creative business plans that are spoken highly of by venture investors.

This time we have a happy chat with Zimu Jia. She is a Media Management graduate from University of Westminster. Now let’s listen to her business story at Perfect Pitch.

P=Perfect Pitch     Z=Zimu Jia

P: What’s the name of the project you started?

Z: It is called JustBuyIt. It’s a mobile application designed for women who love shopping. During shopping, everyone wants some suggestions from others. “Which color suits me better?” “Does this look good on me?” They are typical questions we hear in a clothing store. To get some advice from others, some girls shopping alone may try on a new dress in the fitting room, send mirror selfies to their friends and wait eagerly for their replies. Our product will be a perfect solution to this problem. But I’ll leave some room for imagination because our team members are working on turning the concept into a reality. Hopefully we’ll soon present you a real product and share the joy of success.

P: How did you come up with this idea in the first place?

Z: We found this idea in ourselves. There were four girls in our team who loved shopping very much. Sometimes we hung out a lot together or talked about our experience on shopping. Gradually, we came to realize that everyone needed a product or a service to solve this problem in shopping. Based on this requirement, we created our business plan.

P: Were there any difficulties during the preparation? How did you solve them?

Z: The biggest problem we met was calculating the cash flow for the whole business plan. We are students of media majors. None of us knows much about corporate finance. Anyway, we had to figure out the cash flow. We referred to all kinds of documents and consulted a lot of accounting majors. We also learned a lot from other business projects, which was very helpful for solving our own problem.

P: How would you rate your performance at the presentation?

Z: I was not quite myself that day because I was running a fever. But our team did a great job. I’m proud of them. The first one to speak that day was Jun. She used to work at 4A. So she had much experience in making proposals. She really knew how to draw attention from the audience. “What will you do after the presentation?” By posing a simple question on the stage, Jun successfully ignited their enthusiasm and introduced the theme of our product. She described the trouble she had herself when shopping and explained why our product could meet the user requirement. Story telling I think is a good way to draw audience attention at a presentation.

P: What have you learned from this project and activity?

Z: It makes me realize starting a business is an exciting but also very frustrating. It’s an idea and a common goal that keep motivating every team member all the way through. Even those knotty problems now appear interesting. Striving for perfection is an attitude essential for doing anything. That’s what I learned from this program. The experience is still very helpful in my work now.

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Look  how University of Westminster students pitch their business plans:

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